You’re investing all that money in getting someone to your site then they leave. They often continue to a competitor site and buy later on. How can you bring them back for a second chance at converting? Retargeting gives you a second or third chance. Retargeting tracks people who visit your site. It then displays your ads in front of them as they visit other sites.

This post will explore why all turnover is not created equal.  Measuring sales turnover as a percentage can be misleading.  A lower percentage isn’t always better.  Yet turnover is probably the most measured sales metric.  HR, sales leaders, and Sales ops all measure it. 

You know the saying “plays well with others”?  Well, a study by the Corporate Executive Board found that Sales and Marketing don’t.  In fact, they say 87% of the terms Marketing and Sales use when describing each other are negative.  You read that right.  Almost 9 out of 10 times, we talk bad about the other guys.  Pretty amazing when you consider we both play for the same team.

The following is about a CEO who fired his new sales leader after 60 days. He still made the number.

"Should we hire an external Sales Manager or promote from within?" 

“What are my competitors doing that I am not?”  That’s a question I often hear from marketing leaders.  The one thing the best marketers are doing is Contextual Content Marketing.

Chances are you’ve got a good handle on the bottom of your funnel.  For opportunities more than 60% probable, you can accurately forecast revenue.  These are the opportunities you can taste.  Your managers and reps focus on them and you track progress weekly.  Time starved managers give crucial hours to these opportunities. 

Sales VPs need to make the number this quarter.  Sales Managers want more new business.  Sales Reps need more leads. The pressure is on to consistently perform. But the environment to perform has changed dramatically. Prospecting for leads is being replaced by Social Selling.  And the foundation for Social Selling is creating Social Debt.

The demands for content creation on today’s marketing team can take the form of a raging beast.  Marketing teams are fighting to keep up.  Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity.