April 24, 2013 at 7:00 AM
SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. The list was unveiled last week at DemandCon. Each one of these individuals has been identified as an outstanding Sales Ops leader. They represent the best in the business. This post provides a strategy for making the list in 2014.
October 6, 2012 at 7:00 AM
As B2B CMO’s work to transition their teams to lead generation, there is a danger of abandoning brand stewardship. There’s intense pressure to show a return. Branding metrics, even when quantified with reliable data can be looked upon with reservation. The more tangible metrics of Lead Generation are winning the day. Be careful not to gut branding advantages in the process. Doing so will hamper your company’s growth.
The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. To understand the role of branding in the Revenue Lifecycle, Register for the MAKE THE NUMBER Tour session.