March 12, 2013 at 7:00 AM
Your ears should perk up when you hear of a major Google algorithm update. Marketing leaders immediately want to know if they were affected. Understanding the implications and knowing the go live date is your team’s priority. The faster you uncover any surprising change to search traffic, the faster you can be reactive or proactive.
Be optimistic that the changes will favor you. Organizations who practice solid internal content marketing creation will benefit.
December 6, 2012 at 7:00 AM
According to Gartner, 99% of buyers of complex products and services begin their purchase process with a Google search.
September 18, 2012 at 7:00 AM
CMO’s are tasked with driving customer acquisition. As next year’s new plans take shape, the VP of Sales will be leaning on CMO's for more leads. What channel of Demand Generation can yield the highest return and sustained success? The answer is Search Engine Optimization (SEO).
Getting the most out of SEO is low-hanging fruit to drive qualified leads into the top of the funnel. You may think you have SEO covered, but is your team really driving success, or just activity? I have put together the top three KPI’s to measure SEO success (Sign-up for the Make the Number tour to receive a copy of our SEO KPI Tracker template here). This post serves as a tool for you to understand the top three KPIs, why they are important to you, and context to provide your team SEO direction to drive more leads.