The Business Environment Dictates That Many Companies Must Operate in a Multi-Channel Global Economy.
Once a company has decided to use a professional sales force to perform some of the essential work, a question emerges: Should the selling be done by a company owned sales force, or, should the company employ a selling partner?
Channel management strategy is focused on channel selection, recruitment, on-boarding, and enabling an indirect selling partners to be productive. Critical decisions need to be made regarding products, pricing, tiers, geographies, etc.
Best-In-Class Channel Management can Deliver these Benefits:
- Incremental revenue growth with a variable cost structure
- Improved coverage
- Access to inaccessible accounts
- Improved value proposition through partner value add
Channel Management Resources:
Webinar Recording: Gain Access to New Customers by Recruiting Better Channel Partners
World-Class Channel Partner Program Example