Creating customer-centric content to increase sales.
Are you producing enough content to fill the funnel with convertible sales opportunities? Is a majority of your content company centric?
Today’s marketing challenges calls for customer-centric content or you’re destined to deliver insufficient leads.
Sales Benchmark Index (SBI) content marketing services include:
- Content audits and maps
- Development of a content marketing function
- Buying personas and buying process maps
- Editorial calendar
- Production schedule
- Topics, themes and campaign design
- Media selection and promotion plans
- Measurement and feedback loops