1/1/2007

At Sales Benchmark Index, we recognize that privacy is important. This Policy applies to all of the products, services and websites offered by Sales Benchmark Index (collectively, Sales Benchmark Index's "services").

Sales Benchmark Index adheres to the US safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement.

Information we collect and how we use it:

We offer a number of services that do not require you to register for an account or provide any personal information to us. In order to provide our full range of services, we may collect the following types of information:

• Information you provide - When you sign up for a Sales Benchmark Index Account or other Sales Benchmark Index service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our online store, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Sales Benchmark Index services or third parties in order to provide you with a better experience and to improve the quality of our services.
• Cookies - When you visit Sales Benchmark Index, we send one or more cookies - a small file containing a string of characters - to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and tracking user trends, such as how people search. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Sales Benchmark Index features and services may not function properly if your cookies are disabled.
• Log information - When you use Sales Benchmark Index services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
• User communications - When you send email or other communication to Sales Benchmark Index, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
• Affiliated sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to Sales Benchmark Index in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

• Providing our products and services to users;
• Auditing, research and analysis in order to maintain, protect and improve our services; and
• Developing new services.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information to any of our services, in which case Sales Benchmark Index may not be able to provide those services to you.

Information sharing

Sales Benchmark Index only shares personal information with other companies or individuals outside of Sales Benchmark Index in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
• We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
• We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of Sales Benchmark Index, its users or the public as required or permitted by law.

If Sales Benchmark Index becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

Please contact us at the address below for any additional questions about the management or use of personal data.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to Sales Benchmark Index employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

Sales Benchmark Index processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Enforcement

Sales Benchmark Index regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or Sales Benchmark Index's treatment of personal information by contacting us through this web site or by writing to us at Sales Benchmark Index, c/o Privacy Matters, 2451 Cumberland Pkwy, Ste 3481, Atlanta, GA 30339. When we receive formal written complaints at this address, it is Sales Benchmark Index's policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Sales Benchmark Index and an individual.

Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Policy changes). Each version of this Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.

If you have any additional questions or concerns about this Policy, please feel free to contact us any time through this web site or at Sales Benchmark Index, c/o Privacy Matters, 2451 Cumberland Pkwy, Ste 3481, Atlanta, GA 30339.