How We Do It
At the core of Sales Benchmark Index's approach is its database. This repository of over 11,000 companies is leveraged by a team of experts to solve difficult problems quickly. This one-of-a-kind information source comes in two forms:
Quantitative data expressed in the form of sales and marketing metrics. This information is used to diagnose root causes of success and/or failure. Examples are revenue and cost per head, lead conversion rates, quota attainment, compensation figures, win/loss percentages, etc.
Evidence Based Best Practices
Validated methodologies whereby before and after data has been collected proving the effectiveness.
This information is used to solve properly diagnosed sales and marketing problems. Examples for sales are resource planning models that put reps in great territories with reasonable goals and competitive compensation plans. Examples for marketing are content generation methodologies or lead generation approaches.