Lead Generation

A highly effective sales force sitting idle with an insufficient number of opportunities to work on does not help a company increase enterprise value.  Interest creation, through the science of lead generation, is an essential, yet often over looked task. Only customers who want to buy will buy.  Prospects must learn about the benefits of the product and the company.describe the image

Lead generation is focused on identifying potential customers, creating the need for the product, and influencing the decision makers to the point whereby engaging a sales representative is a wanted activity.

Best-In-Class Lead Generation Programs Deliver the Following Results:

  • A pipeline-to-quota ratio at 5:1 or above
  • Above average close rates due to investing only in real opportunities
  • A higher percentage of sales reps achieving quota
  • Lower selling costs through optimized time allocation

LeadGen Resources:

World Class Lead Qualification - Increase Conversions (Free BANT Qualification Guide)

Lead Generation Success Metrics for Sales and Marketing Executives (Free Metrics Template)

Lead Generation Inside of Key Accounts (Recorded Webinar 30min)

Greg and his team were able to quickly identify key issues that were hindering Vignette's Go-2-Market capabilities. More importantly, they were able to structure an engagement that delivered great results in a very short period of time. Greg and his and team have a deep understanding of modern Sales and Demand Generation. Greg is a true professional and it is easy to give my highest recommendation to anyone looking to improve their Go-2-Market strategy and execution.

Dave Dutch,
CMO, Vignette Corporation