When you’re not generating enough leads for the sales force, it’s because traditional lead generation programs are no longer effective. A new set of processes, tools, and skills are needed to generate a steady stream of qualified leads in the age of new media.

Sales Benchmark Index (SBI) offers a long roster of lead generation services:

  • Demand generation programs
  • Lead management process
  • Inbound and outbound marketing
  • Content Marketing
  • Marketing automation technology
  • Segmentation
  • Integration with sales processes
  • Partnering with a marketing-only company often sours relationships with sales. Lead generation requires a mastery of both sales and marketing, which makes SBI a unique consulting firm.
  • SBI’s expertise covers the entire revenue cycle, end-to-end.