Sales Benchmarking is a Discipline Whose Time Has Come

In the Nov 2008 edition of Retail In$ights, Mike Drapeau of Sales Benchmark Index provides a detailed look on how to apply Lead Source Effectiveness to the media industry.
Sales Benchmarking: A New Tack in Assessing Sales Problems
Learn how applying the science of benchmarking to the art of sales can produce extraordinary results.
Learn about the benefits of web touch selling on Return on Sales with case studies of companies that have augmented their field sales with this approach.
Learn about the different levels of benchmarking and the increasing results that can be expected from moving to more advanced level.
Gain insight on how to prepare for and execute a sales benchmarking initiative to drive performance.

In the Nov 2008 edition of Retail In$ights, Mike Drapeau of Sales Benchmark Index provides a detailed look on how to apply Lead Source Effectiveness to the media industry.